#SpiritDay is the world’s most visible anti-bullying movement inspiring LGBTQ youth, especially transgender and nonbinary youth to live their lives in their truth and authenticity. This year, on Thursday, October 19th, GLAAD will organize thousands of celebrities, influential voices, news & media outlets, tv & film studios, brands & corporations, landmarks, sports leagues, tech leaders, influencers, faith groups and so many more to go purple and support LGBTQ youth by creating clear possibility models for them to thrive and be represented in the world.

While GLAAD research shows that LGBTQ acceptance is at an all-time high, so too is anti-LGBTQ discrimination and bullying. As online hate continues to foment real-world harm, coupled with the anti-LGBTQ climate of our day — from book bans to bans on drag, bans on LGBTQ history and bans on healthcare — America’s youth is particularly at-risk and has never needed our support more than right now. #SpiritDay gives LGBTQ youth, their parents and allies an opportunity to see what’s possible when we lead with acceptance.